NoseLlama Yerba Mate
Artisan Yerba Mate drinks.

Naturally crafted from the infusion of premium Yerba Mate leaves, a botanical cherished across South America for centuries. Rich in naturally occurring caffeine and antioxidants, it delivers clean, balanced energy without compromising on flavour.

Services

Brand Identity • Packaging • Illustration • Digital • Creative Direction

Industry

Food & Beverage

The Challenge.

Creating consistency across a growing product range.

NoseLlama required a visual system that could support multiple products while maintaining a clear relationship between the brand and individual flavours.

The identity needed to function across ready-to-drink beverages, loose-leaf products, merchandise, digital content, and retail environments.

The project focused on creating a framework that could differentiate product variants while maintaining consistent typography, illustration, colour, and brand recognition across the range.

A stylized logo featuring a green checkmark with a black background.
A can of Nosellama Yerba Mate energy drink with colorful, cartoon-style illustrations is placed on mossy logs outdoors, surrounded by tree bark and greenery.

The Idea.

One system, multiple product expressions.

The creative direction was developed around a consistent core identity combined with product-specific visual cues.

Typography, illustration, colour, and layout were structured to remain recognizable across the range while allowing individual products to establish their own visual distinction

The Identity.

A recognizable visual framework.

The identity combines custom illustration, typography, colour, and structured layout principles.

Each component was designed to work independently while remaining part of a unified system, providing flexibility across packaging and communication formats.

Typography

Typography establishes the primary hierarchy across packaging, product information, promotional content, and digital applications.

The system supports clear separation between the brand, flavour name, supporting information, and product details

Colour

Colour differentiates products within the range while maintaining a clear relationship to the master brand.

The palette supports fast identification between flavours and creates a consistent structure across multiple products.

Illustration

Illustration provides a distinctive visual element across the brand.

The illustrations were developed as part of the packaging and communication system, creating continuity across individual products while allowing each variant to maintain its own character.

A stylized logo featuring a green checkmark with a black background.

Packaging System.

Designed as
a range.

The packaging system was developed to work across multiple flavours rather than as a series of isolated designs.

A shared structure establishes consistency across the cans, while colour, illustration, and flavour-specific elements differentiate each product.

Person holding three packets of Yerba Mate herbal tea with colorful packaging and mountain scenery illustration.
A black card with green and white text and graphics, placed on a large, textured tree branch. The card features a logo with a llama and leaves, and the words "No Se LaMina Yerba Mate."
A black card with green and white text and graphics, placed on a large, textured tree branch. The card features a logo with a llama and leaves, and the words "No Se LaMina Yerba Mate."
Close-up view of a tree trunk showcasing textured bark against a dark background, with part of a black and yellow label with a cartoon bear and text that mentions forested, caffeinated tree, and herbal mate.
Close-up view of a tree trunk showcasing textured bark against a dark background, with part of a black and yellow label with a cartoon bear and text that mentions forested, caffeinated tree, and herbal mate.

Illustration System.

Illustration as part of the brand structure.

Custom illustration was developed as a recurring component of the identity rather than as standalone decoration.

The visual language supports packaging differentiation and extends into digital, promotional, and merchandise applications.

Using a consistent illustration approach provides continuity across different formats while allowing individual compositions to adapt to each application.

Extending Beyond Packaging.

A system designed for multiple touch-points.

The identity extends beyond the core beverage range into loose-leaf products, accessories, merchandise, digital commerce, and retail communication.

The same typography, colour, illustration, and layout principles provide a consistent foundation across these applications.

A stylized logo featuring a green checkmark with a black background.
A black baseball cap with colorful patches, including a cartoon dog with sunglasses on a skateboard, the words "Verde Mote," and a small illustration of a plant with the text "Jungle."
A black cap with colorful cartoon characters and the words "VERB MOAT" embroidered on it, placed on a dark background.
A black cap with colorful cartoon characters and the words "VERB MOAT" embroidered on it, placed on a dark background.
Two stainless steel bottles with black caps and labels, one with a llama and leafy design and the words 'No Llama' on it, against a black background.
A silver spray bottle with a black trigger spray nozzle, standing upright against a black background. The bottle features stylized white text with a lightning bolt and leaf symbols, suggesting it may be an eco-friendly or energy-themed product.
A black lanyard with silver clips and branding for Yerba Mate, a beverage company.
A person with sunglasses and a baseball cap reaches out to catch a can of energy drink being tossed by another person in a yellow kayak on a lake, with mountains and trees in the background.
Person holding a can of energy drink while kayaking on a river during sunset, with a man paddling in the background.
Person holding a colorful energy drink box with mountains in the background.
NoseLlama Yerba Mate - Brand Identity, Creative Direction
Person holding a pink box titled 'South American Roots' with cartoon lion and leafy design, background includes shelves with various colorful board games.
Three cans of energy drinks with colorful, nature-themed labels placed on the ground in a forest setting with green bushes in the background.
Person standing outdoors in a forest, holding a black drink tumbler and a large black and white Merrell bag, wearing a long gray coat, a brown scarf, blue jeans, and white Fila sneakers.
Yerba Mate tea being poured from a thermos into a black wooden mate cup with the 'No Se Toma Yerba Mote' logo, beside a package of Yerba Mate on a tree stump in a forest background.
NoseLlama Yerba Mate - Brand Identity, Creative Direction
A hand pours a berry-flavored energy drink from a colorful can into a cocktail glass, with a can and blackberries on a purple background.
A collection of energy drink cans, a colorful box, and a cap with vibrant, cartoon-style graphics on a bright blue background.
People participating in an outdoor race or marathon near a mountain range with lush green trees and event tents.
People gathered at an outdoor event around a Yerba Mate booth with a scenic mountain background and autumn trees.

outcome.

A unified system for an expanding product brand.

The completed identity brings packaging, illustration, colour, typography, and digital assets into one visual framework.

The system supports differentiation between product variants while maintaining a consistent master-brand presence across ready-to-drink beverages, loose-leaf products, merchandise, and communication materials.

Its modular structure also provides a foundation for future flavours, product extensions, and additional brand applications

Let’s make something worth building.

Whether you’re starting something new, evolving an existing brand, or looking for a clearer way to bring your ideas together, tell us what you’re working on and where you’d like to take it.

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An assortment of cookies, pastries, and a donut in a decorative basket with a floral vase in the background.
Black background with white outline of a brain, with stylized text inside reading 'brainstorm'.