A vivid yellow abstract background with a small orange spot in the center.
Design with llama, green leaves, and text that reads 'No Se Llame Yerba Mate' in stylized white font on a black background.

NoseLlama Yerba Mate
Artisan Yerba Mate drinks

Naturally crafted from the infusion of premium Yerba Mate leaves, a botanical cherished across South America for centuries. Rich in naturally occurring caffeine and antioxidants, it delivers clean, balanced energy without compromising on flavour. Every sip celebrates tradition, quality, and a connection to nature—crafted for those who seek a refreshing boost to fuel everyday adventures.

The Challenge

NoseLlama Yerba Mate commissioned us to develop a new visual direction for their energy drink packaging, including updates to their existing can designs. We’ve also provided creative support for BTL marketing initiatives, updated their Yerba Mate bag designs, and are currently developing their merchandising materials to create a cohesive and engaging brand experience across every touchpoint.

A stylized black and teal check mark icon on a white background.

To support Nosellama’s growth, we updated the existing energy drink packaging with a fresh visual direction that brings greater energy, personality, and consistency to the brand while maintaining its recognizable character. The can designs were carefully updated to strengthen the product’s presence on shelf and create a more cohesive visual system across the range.

At the heart of the packaging is Yerba Mate—the natural ingredient that defines the brand. We developed a visual language that communicates its bold, energetic character while connecting it with the freshness of real fruit and the active lifestyle of Nosellama’s audience. Vibrant colours, dynamic compositions, and expressive graphic elements come together to create a look that feels youthful, adventurous, and naturally energized.

A can of Yerba Mate energy drink with colorful, cartoon-style illustrations is placed on mossy logs outdoors, surrounded by tree bark and greenery.
Back view of a person wearing a white t-shirt with a design featuring a cute bear holding a drink and the text "LIKE AND I GET TREATED BUT BETTER". The individual is sitting in a cafe with wooden chairs and tables, and a coffee shop interior in the background.

Beyond the cans, we extended the updated visual language across BTL marketing materials and Yerba Mate bags, creating greater consistency across the brand’s physical touchpoints. We are also currently developing a merchandising system that will help bring the Nosellama experience to life in retail, events, and outdoor environments.

Services

Packaging Design

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Art Direction

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BTL Marketing

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Merchandise Design

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Digital Assets for Social Media

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Packaging Design • Art Direction • BTL Marketing • Merchandise Design • Digital Assets for Social Media •

Abstract graphic with angular shapes in green and black colors.
Abstract graphic with angular shapes in green and black colors.

Industry
Food & Beverage

A black card with green and white text and graphics, placed on a large, textured tree branch. The card features a logo with a llama and leaves, and the words "No Se LaMina Yerba Mate."
A black card with green and white text and graphics, placed on a large, textured tree branch. The card features a logo with a llama and leaves, and the words "No Se LaMina Yerba Mate."
Close-up view of a tree trunk showcasing textured bark against a dark background, with part of a black and yellow label with a cartoon bear and text that mentions forested, caffeinated tree, and herbal mate.
Close-up view of a tree trunk showcasing textured bark against a dark background, with part of a black and yellow label with a cartoon bear and text that mentions forested, caffeinated tree, and herbal mate.
A black baseball cap with colorful patches, including a cartoon dog with sunglasses on a skateboard, the words "Verde Mote," and a small illustration of a plant with the text "Jungle."
A black cap with colorful cartoon characters and the words "VERB MOAT" embroidered on it, placed on a dark background.
Two stainless steel bottles with black caps and labels, one with a llama and leafy design and the words 'No Llama' on it, against a black background.
A silver spray bottle with a black trigger spray nozzle, standing upright against a black background. The bottle features stylized white text with a lightning bolt and leaf symbols, suggesting it may be an eco-friendly or energy-themed product.
A black lanyard with silver clips and branding for Yerba Mate, a beverage company.
A person with sunglasses and a baseball cap reaches out to catch a can of energy drink being tossed by another person in a yellow kayak on a lake, with mountains and trees in the background.
Person holding a can of energy drink while kayaking on a river during sunset, with a man paddling in the background.
Person holding a colorful energy drink box with mountains in the background.
Multiple cans of colorful herbal mate energy drinks with lemon ginger, mango, and acai berry cherry flavors displayed upright.
Person holding a pink box titled 'South American Roots' with cartoon lion and leafy design, background includes shelves with various colorful board games.
Three cans of energy drinks with colorful, nature-themed labels placed on the ground in a forest setting with green bushes in the background.
Person standing outdoors in a forest, holding a black drink tumbler and a large black and white Merrell bag, wearing a long gray coat, a brown scarf, blue jeans, and white Fila sneakers.
Yerba Mate tea being poured from a thermos into a black wooden mate cup with the 'No Se Toma Yerba Mote' logo, beside a package of Yerba Mate on a tree stump in a forest background.
Person holding three packets of Yerba Mate herbal tea with colorful packaging and mountain scenery illustration.
A hand pours a berry-flavored energy drink from a colorful can into a cocktail glass, with a can and blackberries on a purple background.
A collection of energy drink cans, a colorful box, and a cap with vibrant, cartoon-style graphics on a bright blue background.
People participating in an outdoor race or marathon near a mountain range with lush green trees and event tents.
People gathered at an outdoor event around a Yerba Mate booth with a scenic mountain background and autumn trees.

Next Project

A residential neighborhood with multiple houses and trees under a cloudy sky.
No visible objects or scene in the image, it is completely blank with a white background.
Assorted cookies and baked goods displayed in a basket with a decorative toy dinosaur in the background.
Stylized white text on a black background, with the words 'What,' 'you,' 'emotions,' and 'explains' arranged vertically in a decorative font.