Prominent Homes
More for Everyone
“More for everyone” reflects their belief that giving more—more care, more choice, and more value—creates better outcomes for everyone. It speaks to their culture of generosity and their commitment to the community. More than a tagline, it acts as an internal compass, reminding them that every decision should create more possibilities, more support, and a more positive impact for more people.
The Challenge
Prominent Homes needed a modern digital experience that could bring their evolving brand identity to life and make it easier for people to explore their communities.
The goal was to create a clear, engaging website that balanced useful information with a strong visual presence, while establishing a flexible digital system that could extend across the wider brand.
For Prominent Homes, we evolved the brand identity into a modern, intuitive digital experience designed to make exploring their communities feel simple and engaging.
The website was structured to encourage discovery, guiding users naturally through the different sections while helping them find the information they need. Along the way, the experience introduces Prominent Homes’ communities and brings their core principles into the story.
We developed a visual system for the digital platform rooted in the existing logo. Its forms became the foundation for a flexible system of backgrounds, image frames, and graphic elements that could support both imagery and content.
This same visual language was then carried across the broader brand system, creating consistency between digital and print touchpoints while giving Prominent Homes a distinctive and recognizable visual presence.
Services
Web Design
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Brand Identity
•
Brand System
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User Experience / User Interface
•
Web Design • Brand Identity • Brand System • User Experience / User Interface •
Industry
Home Developers
*This project was delivered through my creative services for Flipp Advertising.
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